Mother Nature gave his help to the Discipline Party: as the party began the rain stopped! It has been a huge success for the New brand founded by Renato Preti! Most of the Discipline’s designers joined us: you could meet Lars Beller, Carsten Schelling, Ralf Webermann of Ding 3000, the great Swedish combo Claesson Koivisto Rune, Max Lamb, Sybille Stoeckli, Luca Nichetto, Ichiro Iwasaki, and the great “master” Mario Bellini. Journalists seemed to be enthusiastic and really involved by Discipline’s philosophy. More than 1000 people had a drink, some good food, and enjoined the DJ set in the frame of Discipline’s private garden.
But the guest stars were the products, amusing and entertaining their audience like young stars at the opening night: everyone had the opportunity to use and “test” them! The success is also dued to the great work of Negri Firman PR and Communication team and to the very “tasty” work of Arabeschi di Latte. A special menu, made with natural and unusual ingredients, surprised the guests!
We wait for you in Via Mascagni 4 during the Design Week. We’ll be pleased to show you all the details of the Discipline project!
Have fun, keep in touch!
